World Tourism Day

Rethinking tourism

International tourist arrivals at the start of the year of 2022 were doubled the level recorded in 2021. In some areas, arrivals are already at, or even above, pre-pandemic levels. The lifting of the remaining travel restrictions, alongside rising consumer confidence, will be important drivers for the sector’s recovery, bringing hope and opportunity to many millions of people all over the world.

World Tourism Day will be celebrated with full of zeal and joy as the shift towards tourism is being recognized as a crucial pillar for development and as progress is well underway. May 2022 marked the 1st time the United Nations General Assembly held a special debate on tourism, illustrating the historic relevance of the sector. In Every Global region tourism is now on the agenda of governments and of international organizations.

At the same time, businesses and destinations are proactively adapting to meet challenges and responsibilities, as illustrated by the wave of signatories to the Glasgow Declaration on Climate Action in Tourism, spearheaded by UNWTO.

Tourism’s International Observance Day will put people around the whole world at the center of key discussions. Where is tourism going? what are the major benefits of Tourism to the economy? Where do we want to go? And how do we get there?

The theme “Rethinking Tourism” will reflect this. It aims to inspire the debate around rethinking tourism for development, including through entertainment, education and jobs, and tourism’s impact on the planet and opportunities to grow more sustainably. If you want to learn more about World Tourism Day click here 👇

World Tourism Day 2023

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